Jonathan Lin
UPDATE: This website is currently undergoing a major revamp, so please take it with a pinch of salt—it dates back to 2017 and is more UI-focused, which is no longer my primary focus. I’m now prioritising UX and UCD practices in my career direction. Please share this context as appropriate.
For interviews, I have recent case studies ready to present, including work from CBRE, BT/EE and giffgaff.
Senior UX Designer | Passionate about creating intuitive, user-centered designs that balance business goals with a seamless user experience. I transform complex problems into accessible, impactful solutions. Focused on aligning technology with human needs to deliver products that engage and empower users.



HealGel
Scientifically developed, effective skincare for all skin types
HealGel was created by a team of leading British plastic and cosmetic surgeons with the help of a renowned award-winning dermatological biochemist. They wanted to create an effective skincare range that was results driven and helped target everyday skin problems.
Keeping in mind with HealGel's clean and simple aesthetics, corresponding to their product labels and packaging.
I worked on visuals and UI for this
e-commerce project.